Start Here
Thanks visiting my blog, Creating Consumer Evangelists.
I’ve created this page to help you find your way around if this is your first visit. It lists some information about my approach to marketing, branding, publicity and PR, as well as the top articles here on various topics.
Who is Alex Goldfayn?
I am a top consumer electronics marketing consultant, helping manufacturers, service providers and their agencies develop outrageous brand loyalty that your competition can’t touch. I’ve worked with brands like T-Mobile, TiVo, RIM, Virgin Mobile, Acer, Kodak, and Sony. You can read what they have to say about me here.
Due to a huge of number of recent requests for one-on-one coaching, I’ve developed a Private Advising Program, which you can read about here.
Evangelist Marketing, The Book
My forthcoming book, Evangelist Marketing, hits stores on January 3. You can see more about it on this page.
Defining Posts: What Do I think About the State of Marketing in Consumer Electronics?
Here are some posts to peruse to get acclimated:
100 Evangelist Marketing Best Practices
The Visual: How to Create Evangelists
Ten Characteristics of a Customer Evangelist
How to Price Consumer Electronics
It’s All in The Name: How Bad Product Names Kill Great Devices
On Where Your Language Should Come From
The Best Consumer Electronics Language
Ten Questions to Ask Your Customers
How Apple Rules the World
Talk About Your Products Like Steve Jobs
Who’s Responsible for Apple’s Buzz
How Apple Feeds the Buzz Machine
