You’re in the Life Improvement Business

February 20, 2012

The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. In my experience with clients, particularly those in the consumer electronics business, the most successful [...]

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7 Marketing Lessons from RIM

February 11, 2012

My new Mashable piece is a breakdown of seven marketing lessons from RIM’s dark recent journey. Here is one of them: Build on Strengths Instead of Improving on Weaknesses I’m constantly telling clients that they should build on strengths instead of trying to improve their weak areas. For RIM, the BlackBerry was a great strength, [...]

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How to Fix Best Buy

February 8, 2012

I wrote an op-ed for Mashable this week about how to fix Best Buy. As I wrote in one of the comments there, it strikes me that Best Buy is still operating on the same principles that made it a world-class operation 10 years ago. The problem, of course, is that the world has changed, [...]

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Avoid Early Adopters & Start with Mainstream Consumers

February 6, 2012

The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. Many smaller companies conquer early adopters and die. Similarly, many large companies introduce a new [...]

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Does Apple Have a China Problem? — Motley Fool Radio

February 2, 2012

I spoke with the nationally syndicated Motley Fool radio last week, and will be posting some of the interviews here. The guest on this week’s nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). In this audio segment, he discusses [...]

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What the Most Successful Products Have In Common

January 31, 2012

The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. Let’s look at what the most successful current consumer electronics products — the iPad, iPhone [...]

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Forbes Covers Evangelist Marketing — The Difference Between Early Adopters and Mainstream Consumers

January 29, 2012

Thanks to Dorie Clark, who wrote this for Forbes.com about my new book, Evangelist Marketing. They’re exactly the kind of customers you want – engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck? Alex Goldfayn, author of [...]

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How to Build Relationships with Media

January 23, 2012

The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. Your email address is never shared, with anybody, for any reason. Sign up to receive the Evangelist Marketing Minute e-newsletter here. This is discussed in my latest Harvard Business Review piece from last week about three major [...]

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How Your Terrible PR — And It’s Probably Terrible — is Hurting You

January 19, 2012

In my latest Harvard Business Review article, I discuss how the PR efforts of most companies — from huge to startups — is hurting them. I lay out three problems and solutions. Here is the beginning, and the first problem from the piece: I’ve been on both sides of public relations. For years, I wrote [...]

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Great Marketing Need Not Be Expensive

January 17, 2012

When I tell clients, audiences and readers that they must never stop communicating with their market, I often hear a version of this: “But we don’t have millions of dollars to advertise on TV.”  And I am not saying that you should. Not even close. Rather, you should be talking to your market through these [...]

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