The Great Distance Between Early Adopter & Mainstream Consumers

January 5, 2012

Here’s a short video from book’s video series, about the huge distance between early adopters and mainstream consumers.

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Evangelist Marketing Resources

January 3, 2012

A book launch is the culmination of about two years of work, and I am particularly proud of THIS book, Evangelist Marketing. It launched officially today. Here is a collection of EVANGELIST MARKETING resources you can take advantage of: The Amazon page for Evangelist Marketing is here. The Web site for Evangelist Marketing is here. [...]

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How to Build Customer Evangelists And Conquer The World – New Infographic

January 2, 2012

This is an infographic that details the major steps involved in attaining mainstream consumer evangelists. This is, essentially, a visual summary of the process I lay out in my new book, Evangelist Marketing. Evangelist Marketing Launched January 3, 2012! Buy it on Amazon.com here.

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Powerful Language is The Key to Marketing Success

December 29, 2011

From page 56 of my new book, Evangelist Marketing: Your language is the single most important component of marketing to consumers. It is the rate-determining step to the sales success of your devices. The language you use to describe your products is infinitely more important than your text-ad position on Google and your click-thru rates. [...]

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Product Packaging — The Less Words The Better

December 28, 2011

From page 220 in my new book Evangelist Marketing: Ironically, words don’t help much on packaging. They crowd out the device. They fire information at the prospective customer. They confuse because, when there are words, they tend to be too technical. Obviously, you need to list some technical specs on your package. Here’s a rule [...]

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You’re in the Marketing Business

December 26, 2011

You are not in the technology business. Or the silicon chip business. Or the digital camera business. Or the television business. You’re not in the social media business, or the travel site business or the search business. No. You are in the marketing business. Your job is to explain to people who might buy your [...]

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Where Are The Product Manuals?!

December 22, 2011

Where are the product manuals? Most products come without a how-to guide today. Even Apple’s products — beloved the world over — come without a use guide. Don’t make people have to schlep to your Web site to track down, download, and read your manual electronically. You’re missing a massive marketing opportunity by not including [...]

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Passionate Customers Drive More Revenue Than Frequent Product Releases

December 19, 2011

From page 25 in my new book, Evangelist Marketing: “Satisfied, passionate and loyal customers drive far more revenue than frequent product releases.” Details:  Consumer electronics companies release far too many products. Success in this business is not about the most possible product models. In fact, the high frequency of updates frustrates consumers. Why? Because the [...]

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Don’t Let Engineers Create Your Marketing

December 17, 2011

Consumer electronics marketing beings with engineers, because they’re the ones who created the products. So, they’re the ones to introduce them to the rest of the company, which includes the marketers. As such, all marketing begins as highly technical and overcomplicated. That’s because it comes from engineers who have been professionally and formally trained to [...]

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Everything You Need To Know About The Publishing Industry

December 15, 2011

The Wall Street Journal reports today in a front page story about the growing prices of electronic books. Turns out, the six biggest publishers have decided to set their own consumer e-book prices, rather than letting retailers like Amazon and Barnes & Noble decide on the price. As such, e-books which used to cost far [...]

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