February 20, 2010
One of the elements most missing in consumer electronics is EASY. Just three examples out of an unlimited pool:
Model numbers are horrific in our industry, meaning nothing to anybody except the manufacturers’ engineers.
Digital camcorders in their current form won’t make it in the mainstream because the digital video process is so difficult. You have to [...]
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February 19, 2010
In the last post, I introduced the Consumer Pricing Expectations Range (CPER).
People have an expectation of how much your kind of product should cost. Whether a netbook or 50-inch LCD, your best chance at success is to price within the CEPR.
If your pricing is above the range, these are the immediate issues:
People have other, more [...]
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